A luxurious pre-shampoo conditioning treatment, Elasticizer has attained legendary status thanks to its deeply conditioning effects; originally formulated for Audrey Hepburn, it boosts elasticity, manageability, bounce and shine, delivering rich moisture in the cuticle without weighing strands down. Infused with the rich scent of juicy red fruit, this Pomegranate & Cassis incarnation captures the scent of ruby-rich, refreshing pomegranate and the darkly fruity cassis.